Vidyarjan Nugget # 21: Website on Effectuation

Is there any science to entrepreneurship? Society for Effectual Action (SEA) thinks so. Housed within the Batten Institute at the Darden Graduate School of Business at University of Virginia, USA, SEA has set up a web site, which provides resources for learning and teaching effectuation.

Effectuation is a logic of thinking used by expert entrepreneurs to build successful ventures. Discovered by Dr Saras D. Sarasvathy through scientific research, effectuation consists of a unique world view and 4 principles. These 5 elements are core to using the “effectual cycle” as a venture develops. Whether you are thinking of setting up a new venture or have launched a number of ventures, you will find these resources fascinating and useful.

The link to this learning resource is http://bit.ly/vnl0021.

Happy Learning!

Vidyarjan Nugget # 20: WordWeb app

We all love dictionaries. However, instead of using thick paperback dictionaries, we now use online dictionaries. The only challenge with online dictionaries is that we must be connected online to use these dictionaries. This is no longer a problem for most of us. Still you may like to use WordWeb, which is an offline English dictionary and thesaurus.

Once installed, the WordWeb Windows program enables one-click lookup in any other Windows program. Its free version is fully functional and has been downloaded for more than 10 million times. Its paid version adds full audio and many additional features, Its mobile apps are available for Android, iOS and Windows platforms.

The link to this learning resource is http://bit.ly/vnl0020.

Happy Learning!

Vidyarjan Nugget # 19: Google course on Fundamentals of Digital Marketing

Digital marketing is becoming a career of choice for many graduates and MBAs. There is a lot of free content available to learn about digital marketing. But a structured course would always help. From this perspective, we like to recommend a free course from Google for learning digital marketing.

Fundamentals of Digital Marketing is a certificate course, which is specifically designed for the Indian context. It contains theory and case studies of many businesses from India. It is a beginner level course. Its 26 modules can be covered in around 40 hours. It contains video tutorials and short quizzes. Its final exam consists of 40 questions. Upon passing this exam, one can earn the Google Digital Unlocked certificate, which can be downloaded as a PDF copy. The course site claims that more three lac students have earned this certification.

The link to this learning resource is http://bit.ly/vnl0019.

Happy Learning!

Vidyarjan Nugget # 18: Webiste of MIT Sloan Management Review

MIT Sloan Management Review, popularly known as MIT SMR, is a research-based magazine for business executives. Published at the Massachusetts Institute of Technology, Boston, USA, this magazine is published in print on quarterly while its online version gets updated daily. It publishes articles in sections such as data & analytics, innovation, leadership, marketing, operations, strategy and sustainability. It also publishes articles on topics such as AI & business strategy, digital leadership, etc.

While there is a subscription fee of around Rs. 5000 for accessing all online content, with free registration on its site you can get 3 free articles per month, commenting privileges, e-bulletins on new research, etc. It seems MIR SMR also offers free access to its entire content for limited time to its registered members. For example, one of us have received the email stating that MIT SMR is offering free access to all its content from 5 to 7 March 2019.

The link to this learning resource is http://bit.ly/vnl0018.

Happy Learning!