Digital marketing is becoming a career of choice for many graduates and
MBAs. There is a lot of free content available to learn about digital
marketing. But a structured course would always help. From this
perspective, we like to recommend a free course from Google for learning
Fundamentals of Digital Marketing is a
certificate course, which is specifically designed for the Indian
context. It contains theory and case studies of many businesses from
India. It is a beginner level course. Its 26 modules can be covered in
around 40 hours. It contains video tutorials and short quizzes. Its
final exam consists of 40 questions. Upon passing this exam, one can
earn the Google Digital Unlocked certificate, which can be downloaded as
a PDF copy. The course site claims that more three lac students have
earned this certification.
The link to this learning resource is http://bit.ly/vnl0019.
MIT Sloan Management Review, popularly known as MIT SMR, is a
research-based magazine for business executives. Published at the
Massachusetts Institute of Technology, Boston, USA, this magazine is
published in print on quarterly while its online version gets updated
daily. It publishes articles in sections such as data & analytics,
innovation, leadership, marketing, operations, strategy and
sustainability. It also publishes articles on topics such as AI &
business strategy, digital leadership, etc.
While there is a subscription fee of around Rs. 5000 for accessing all online content, with free registration on its site you can get 3 free articles per month, commenting privileges, e-bulletins on new research, etc. It seems MIR SMR also offers free access to its entire content for limited time to its registered members. For example, one of us have received the email stating that MIT SMR is offering free access to all its content from 5 to 7 March 2019.
The link to this learning resource is http://bit.ly/vnl0018.
Perhaps the biggest repository of free e-books, Project Gutenberg offers over 57,000 free eBooks in HTML, EPUB and Kindle formats. No fee or registration is required. It has the world’s great literature with focus on older works for which copyright has expired. Yes, this collection is absolutely legal to access as you will not get a e-book here, which is a copyrighted work. We must take a note of the fact that thousands of volunteers have digitized and diligently proofread these eBooks, for our enjoyment and education. We can also volunteer for the same on the web site.
The link to this learning resource is http://bit.ly/vnl0017.
We all hear of research studies that have been running for years. These are called longitudinal studies as against cross-sectional studies, which examine certain issue at a specific point of time. The longitudinal studies investigate specific issues over a long period of time. But are you aware of a study, which has been running for over 75 years? This is a Study of Adult Development run by Harvard Medical School. The goal of the study is to identify predictors of healthy aging and it attempts to answer the question, what makes a good life? Dr. Robert J. Waldinger, the current director of the study, has shared the findings of this study in a TED talk recorded in Nov 2015. Watched for over 25 million times, this talk shares the lessons from the longest study on happiness.
The link to this learning resource is http://bit.ly/vnl0016.
Published in 1954, “How to lie with statistics” book pretends to educate us on how to lie with statistics. But the real and noble intent is to make us aware of pitfalls of blindly trusting statistics. It provides detailed elaboration along with illustrations, on how statistics can be used to deceive facts. In final chapter, it provides a list of five simple questions to ask, which can help uncover the truth. The book is available for free to read online.
The link to this learning resource is http://bit.ly/vnl0015.
Lumosity claims to be number one brain games and cognitive training app on its Google Play Store page. It is also an Editor’s choice app. On its web site, the company claims to improve memory, increase focus, and find calm with its app. However, its Wikipedia page informs us that on January 5, 2016 the company (Lumos Labs) agreed to a $50 million settlement (reduced to $2 million subject to financial verification) to the Federal Trade Commission over claims of false advertising for their product. As such there is no good medical evidence to support claims that memory training helps people improve cognitive functioning. Nevertheless, we liked the app as it provides three games per day in its free plan that put our critical thinking, memory and problem-solving skills to the test. We recommend this app provided you do not blindly trust the benefits claimed by the app.
The link to this learning resource is http://bit.ly/vnl0014.
Accenture has published seven free digital skills courses on FutureLearn site. FutureLearn is UK-based MOOC provider. The courses cover topics such as social media, digital marketing, user experience, web analytics, etc. The duration ranges from two to three weeks and the expected time commitment ranges from one to two hours per week. These are introductory-level courses so can help you get familiar with topics such as digital marketing or web analytics.
The link to this learning resource is http://bit.ly/vnl0013.
Flow is defined as the state in which people are so involved in an activity that nothing else seems to matter; the experience itself is so enjoyable that people will do it even at great cost, for the sheer sake of doing it.
Flow is one of the key concepts in positive psychology. Developed by Mihaly Csikszentmihalyi and his colleagues starting in 1980s, a lot of research has been done to explore how flow happens in various domains such as sports, education, work and leisure.
Mihaly Csikszentmihalyi wrote a book, titled “Flow: The Psychology of Optimal Experience”, in which he has presented this research in a language that can be understood by laymen like us. Though the book has only around 300 pages, it takes a good amount of time to read and absorb the concepts discussed in this book. In case, you need a gist of it then you can watch his 19-minute TED talk recorded in year 2004.
The link to this learning resource is http://bit.ly/vnl0012.
“The Truth About Employee Engagement” is a book containing a fable and theory. It provides a story of a CEO, who turns around three businesses, a restaurant being one of them. During this journey, he develops a model of three signs of a miserable job. The model is simple; the three signs are anonymity, irrelevance and immeasurement. The author, Patrick Lencioni, has given detailed description of this model after the fable. A good book to read for every employee and employer!
In case, you are too busy to read this book then you can visit its web site. This site provides 3-page summary article, explaining the model.
The link to this learning resource is http://bit.ly/vnl0011