Is there any science to entrepreneurship? Society for Effectual Action
(SEA) thinks so. Housed within the Batten Institute at the Darden
Graduate School of Business at University of Virginia, USA, SEA has set
up a web site, which provides resources for learning and teaching
Effectuation is a logic of thinking used by expert
entrepreneurs to build successful ventures. Discovered by Dr Saras D.
Sarasvathy through scientific research, effectuation consists of a
unique world view and 4 principles. These 5 elements are core to using
the “effectual cycle” as a venture develops. Whether you are thinking of
setting up a new venture or have launched a number of ventures, you
will find these resources fascinating and useful.
The link to this learning resource is http://bit.ly/vnl0021.
We all love dictionaries. However, instead of using thick paperback
dictionaries, we now use online dictionaries. The only challenge with
online dictionaries is that we must be connected online to use these
dictionaries. This is no longer a problem for most of us. Still you may
like to use WordWeb, which is an offline English dictionary and
Once installed, the WordWeb Windows program enables
one-click lookup in any other Windows program. Its free version is fully
functional and has been downloaded for more than 10 million times. Its
paid version adds full audio and many additional features, Its mobile
apps are available for Android, iOS and Windows platforms.
The link to this learning resource is http://bit.ly/vnl0020.
Digital marketing is becoming a career of choice for many graduates and
MBAs. There is a lot of free content available to learn about digital
marketing. But a structured course would always help. From this
perspective, we like to recommend a free course from Google for learning
Fundamentals of Digital Marketing is a
certificate course, which is specifically designed for the Indian
context. It contains theory and case studies of many businesses from
India. It is a beginner level course. Its 26 modules can be covered in
around 40 hours. It contains video tutorials and short quizzes. Its
final exam consists of 40 questions. Upon passing this exam, one can
earn the Google Digital Unlocked certificate, which can be downloaded as
a PDF copy. The course site claims that more three lac students have
earned this certification.
The link to this learning resource is http://bit.ly/vnl0019.
MIT Sloan Management Review, popularly known as MIT SMR, is a
research-based magazine for business executives. Published at the
Massachusetts Institute of Technology, Boston, USA, this magazine is
published in print on quarterly while its online version gets updated
daily. It publishes articles in sections such as data & analytics,
innovation, leadership, marketing, operations, strategy and
sustainability. It also publishes articles on topics such as AI &
business strategy, digital leadership, etc.
While there is a subscription fee of around Rs. 5000 for accessing all online content, with free registration on its site you can get 3 free articles per month, commenting privileges, e-bulletins on new research, etc. It seems MIR SMR also offers free access to its entire content for limited time to its registered members. For example, one of us have received the email stating that MIT SMR is offering free access to all its content from 5 to 7 March 2019.
The link to this learning resource is http://bit.ly/vnl0018.