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Admissions are closing for CBA 1Q2020 batch

The last day to join the 1Q2020 batch (January 2020 to March 2020) for Certificate in Business Administration (CBA) course is 31st Dec 2019.

Register for free before the deadline! Send the WhatsApp message to +91 8104 365 281.

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Vidyarjan Nugget # 36: Book titled “Blue Ocean Strategy”

Written by two INSEAD professors, this book provides the advice on how to create uncontested market space and make the competition irrelevant. It is one of the bestseller books on business strategy as its more than four million copies have been sold globally. It was originally published in year 2004 and the expanded edition came out in year 2015.

The book has three parts. First part explains what is blue ocean strategy and provides an analytical tool (Strategy canvas) and the four actions framework (eliminate-reduce-raise-create). Second part advises on how to formulate blue ocean strategy. Third part specifies guidelines for execution of blue ocean strategy. The book provides many examples such as Cirque du Soleil, Netjets, Southwest Airlines, Curves, Home Depot, Dyson, etc. to illustrate the concepts.

The website of this book has many resources like case studies, teaching material, blog, and an online course.

The link to this learning resource is http://bit.ly/vnl0036.

Happy Learning!

PS: You can choose to read Vidyarjan Nuggets online or with email subscription, or by joining a WhatsApp group.



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Vidyarjan Nuggets

Vidyarjan Nugget # 35: Web Article on Cardinal Rules by Shiv Khera

Shiv Khera is a famous author of self-help books like “You can win”. On his website, he has offered 11 cardinal rules for leadership success, 11 cardinal rules for sales success, and 11 cardinal rules for business success. While one may argue against few rules, most of them are quite intuitive and sensible. You would like to read and follow these rules.

The link to this learning resource is http://bit.ly/vnl0035.

Happy Learning!

PS: You can choose to read Vidyarjan Nuggets online or with email subscription, or by joining a WhatsApp group.