Written by two INSEAD professors, this book provides the advice on how to create uncontested market space and make the competition irrelevant. It is one of the bestseller books on business strategy as its more than four million copies have been sold globally. It was originally published in year 2004 and the expanded edition came out in year 2015.
The book has three parts. First part explains what is blue ocean strategy and provides an analytical tool (Strategy canvas) and the four actions framework (eliminate-reduce-raise-create). Second part advises on how to formulate blue ocean strategy. Third part specifies guidelines for execution of blue ocean strategy. The book provides many examples such as Cirque du Soleil, Netjets, Southwest Airlines, Curves, Home Depot, Dyson, etc. to illustrate the concepts.
The website of this book has many resources like case studies, teaching material, blog, and an online course.
Shiv Khera is a famous author of self-help books like “You can win”. On his website, he has offered 11 cardinal rules for leadership success, 11 cardinal rules for sales success, and 11 cardinal rules for business success. While one may argue against few rules, most of them are quite intuitive and sensible. You would like to read and follow these rules.
The link to this learning resource is http://bit.ly/vnl0035.
In today’s competitive economy, understanding essence of business has become crucial for all working professionals. Hence several working professionals choose to attend either full-time or part-time MBA programs. However, not all of them can adhere to the schedule of these long-term programs. Some others find it difficult to cope up with the load of study. The fees of the MBA programs have also increased over a period of time. Due to all these factors, a good number of professionals can’t advance their career, even if they wish to do so.
To address this need, Vidyarjan Academy is launching Certificate in Business Administration (CBA) . This certificate course will cover major business topics with sufficient details. It would help the working professionals enhance their understanding of business execution and management. It will thus help them advance their career.
College students will also benefit with CBA if they are planning to join MBA program after graduation. In CBA course, they will get a glimpse of what they would learn in a MBA program.
CBA 1H2020 Batch
The first batch of CBA will be called as 1H2020 batch since it will be from January 2020 to June 2020. The course will offer 48 online live sessions of 30 minutes each. These sessions will be delivered on Mondays, Wednesdays, and Fridays at 8 pm.
The first online live session will be on Monday 6th January 2020. The medium of instruction will be Marathi/Hindi + English.
Interested candidates should register for this course before 31st December 2019. There is no fee to attend the webinars. Exam fee of Rs. 21,000 (introductory offer) is payable if you wish to earn certificate by attempting 15 online quizzes and by submitting eight assignments.
For more details, please send a WhatsApp message to +91 8104 365 281.
Suggest you also join a WhatsApp group, CBA 1H2020. As a member of this group, you will receive instant notifications about the webinars and assessment deadlines.
Seats are limited. So hurry and register for free.
Have you heard of a college which teaches mainly rural women to become solar engineers? Welcome to Barefoot College! Located in a village called Tilonia in Rajasthan. Barefoot College is a voluntary organization working in the fields of education, skill development, health, drinking water, women empowerment and electrification through solar power.
Know more about the Barefoot College from its founder, Bunker Roy by listening to his TED talk. It is a fascinating story of a social worker, who started with a mission of digging wells for five years, after completing his education from elite institutes viz. the Doon School and St. Stephen’s College, Delhi. His work has now benefited more than a million people from 96 countries. Listening to this talk would help you to know how out-of-box thinking can change lives!
We have been learning since our childhood so don’t we know how to learn? Yes! You do! But will you like to know the tips and techniques for efficient learning? In other words, do you want to know how to learn more in less time? Knowing these tips and techniques can help you and your dear ones.
Vidyarjan Academy offers an hour-long webinar on this very topic. The details are as follows:
Title: Learn to learn – Tips and Techniques for Efficient Learning Date & Time: Tuesday Dec 3, 2019 from 5 pm to 6 pm Faculty: Shrikant Mulik
The webinar is free to attend but a prior registration is required. Please click here to register. Upon registration, you will receive the details of how to attend the webinar.
Do you just want to know the headlines or do you wish to have a
well-rounded understanding of the news? There are many apps that provide
headlines and at most some sketchy details about the news. But the
Knappily app is different. It uses 5W1H framework (What, Why, When,
Where, Who, and How) to give detailed answers to these six questions so
that you can know more about the news.
As the app site says,
this award-winning app is targeted towards the “knowledge-hungry time
starved people” of today. It elaborates news from diverse topics such
as politics, business, sports, technology, entertainment, etc. It
publishes 3-4 Knapps each day. You can bookmark the interesting ones to
read them later while being offline.
Can trash be used for learning? You will answer yes after watching this exciting TED talk by Padma Shree Arvind Gupta.
Arvind Gupta is well-known for development of low-cost science teaching
aids by using locally available material. He has set up a web site that
provides instructions for making hundreds of improvised toys. These
toys can be used for learning science in an engaging way. You can also
see photos and videos (hosted on YouTube) to help you make these toys
his 15-minute TED talk, Padma Shree Arvind Gupta has shared how trash
can be turned into well-designed toys that kids can build themselves —
while learning basic principles of science and design. After watching
the TED talk, you will surely like to visit his web site at http://www.arvindguptatoys.com/
Developing reading habit is not easy. However, help is available. If you
wish to consciously develop reading skills in yourself or in your
children, students or employees, then have a look at Newsela.
offers an instructional content platform that can be used by the
teachers or instructors to create online classes for their students. It
provides content at five reading levels along with comprehension quizzes
and writing prompts. Teachers can see the student reading activity,
quiz scores and answers to writing prompts. A free plan provides good
enough functionality though a professional plan would be useful for