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Vidyarjan Newsletter

Vidyarjan Patrika – February 2022

Vidyarjan means learning and Patrika means magazine. This magazine informs you about the learning resources that you would like to access in this month. The focus of this time’s patrika is Digital Marketing.

There are many articles and YouTube videos on the topic of digital marketing. If you know what you are looking for then these resources are quite valuable. But if you are starting from scratch and wish to have a textbook to study digital marketing systematically then we would recommend sixth edition of a book titled eMarketing. First published in year 2008, this textbook is widely used in many business schools to teach a semester-long digital marketing course. The PDF copy of this book is freely available.

If you like to watch video tutorials instead of reading an eBook then an online course called Digital Marketing is freely available on SWAYAM platform. It has started on 17th Jan and will end by 30th April. This self-paced course is taught by Dr. Tejinderpal Singh, who is an associate professor at University Business School, Panjab University Chandigarh. Watch the introductory video of this course to get more details about this course. You have to register on SWAYAM platform, if not done already and then join this course.

To augment what you have learnt from either the eBook or the online course, you should read some online articles. While you can google for it and find many of them, we would suggest to visit a webpage that provides links to 50+ high-quality articles from various web sites. It is a good and useful compilation of learning resources organized in 13 categories such as digital marketing strategy, search engine optimization, digital advertising, etc.

Assessment is an important aspect of any learning journey. To assess your digital marketing skills, you may opt for a global digital marketing assessment. The paid version contains a two-hour assessment consisting of 200 multiple choice questions (MCQs) specific to 12 digital marketing categories. But a shorter version of 15 MCQs is also available for free that you can try out.

Finally, please allow us to mention our Mentored Online Course (MOC) on Digital Marketing. In this course, we provide one-to-one mentoring for the self-study of digital marketing. We don’t teach in a traditional sense since so many excellent free online resources are available for self-study. Instead, we provide a well-defined learning path based on your learning needs, and assess your progress from time to time. Internship opportunities are also available after successful completion of this MOC to promote commercial products as well as worthy causes. The course duration typically varies from two weeks to 12 weeks. The fee starts at Rs. 999. To know more, please send a WhatsApp message at 8104 365 281.

Happy Learning!

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